Website design and development are constantly evolving in the online space. There is a unique design framework for each business that draws visitors to become potential paying clients.
“Websites in the real estate industry, which are more oriented on commodities, should adhere to particular design trends that might result in revenues. Since it is among the most competitive markets online, a real estate professional must have a functioning, high-converting, visually attractive website,” connotes land title search website owner and specialists from Property Registry.
Furthermore, according to a recent CoreLogic housing market report for December 2021, property prices continue to climb, but circumstances are changing as supply levels rise and affordability concerns increase. In November 2021, Australian property values increased by 1.3 %, marking the 14th successive month of positive value rise for the national home value index. The November 2021 update increased national house prices by 22.2 % over the previous 12 months, bringing the median value of Australian property to almost $ 126 700.
Given the data, the housing market and web design trends and functionality evolve with time. Some previous patterns have gone away, while new ones have emerged. It would be best to capitalise on these tools and trends while generating profits.
With that said, here are hot real estate web design trends and tools to help you out.
1. Video Backgrounds In Full Screen
When done right, full-screen video backgrounds can capture your viewers and engage them on your website for considerably longer than a standard, static website. Professional web designers combine the fastest and most efficient video processing technology with sophisticated visuals to develop amazingly successful real estate websites.
It’s a new real estate trend to show explicit videos right away to get people interested. A brief welcome video that shows guests what they’ll discover transforms into text snippets containing the call to action buttons that guide them to their desired destination.
2. Property And Land Title Search
Every effective real estate website uses a well-designed and adequately optimised property and land title search tool for user experience. Regrettably, only a few real estate agents give a positive experience for property buyers using their website’s property or land title search capabilities.
Investing in technology is essential to succeed in a highly competitive market. Not only is a property or land title search speedy, straightforward, and inviting, but it has high-converting capabilities. These conversion components may drastically cap the number of leads when done in proper placements.
3. Ghost Buttons
Your website will have a futuristic feel with animated ghost buttons. They’re also an excellent approach to guide your users around your site without being intrusive since they’re modest. Web developers can design animated ghost buttons in a variety of ways.
Among the most common ghost buttons is the hover button. They aren’t accessible until the user moves their cursor over the text. The text transforms into an action button when it detects the cursor and directs the users to the next stage in the procedure.
4. Schedule Or Appointment Setter
A schedule or appointment setter tool will simplify real estate professionals appointment setting processes. By including this tool in the website design, an agent will gain more showings. More showings equal more transactions. Furthermore, interested buyers may set up appointments without contacting an agent directly.
5. Clean Lines And White Space
White space (sometimes known as “negative space”) is the “empty” space on a web page. You can think of it white space as the space around graphics and other things like margins and gutters, between columns and lines of text, or visuals.
It’s not merely “empty” space; it’s a crucial part of web design. It allows items to live inside it. Information, typography, colour schemes, and pictures are hierarchically placed inside a white space.
A page with no white space and many content or pictures may seem crowded and busy. It’s usually uncomfortable to read, and people aren’t going to bother. This is why minimalist websites are superior from a scientific standpoint.
What Can You Do In This Situation?
Is there anything more you might be doing to improve the lead generation on your real estate website? Is your website’s design putting off potential clients? You can find out right now by scheduling an initial assessment with Encompass Web Design.
These and many other elements can help you increase prospective buyers than any other realtor in your region by including them in your web design and style. Take a look at some of the extraordinary websites we’ve done, and give us a call.