Local Search Engine Optimisation
Local Directories Increase Your Visibility…
Search engines have been around for well over a decade now. Google, Yahoo, Alta Vista and MSN keep records of where web pages are located based on search terms. Most local business owners utilise their Google Places, Yahoo Local and MSN as a way to generate additional business, do more business and reap the rewards of increased visibility. Small business owners also utilise the benefits of Google Maps and Yahoo Maps. Local businesses can see the location of their business easily on their phone books and on their forms of communication.
How Does Google Find You?
Google uses a computerised system to scan the world wide web. When someone goes to the internet, Google uses a computer to look for “terms of service” or “Terms of Agreement” familiarises you with local services. The moment you provide the information the SE vendor cannot reside to any other address. It sends out “spiders” to “crawl” your website. These spiders will see your online business. The moment they see marketing data that favorably describes your business, it is stored and used. This identifies your business when someone goes to a search engine and types in one of your products or services.
Benefits of Local Search
• Businesses that use local directories to optimise the Google maps will be at the top of the search engine results.
• Increase your exposure – Build your website and promote your business online by taking advantage of local directories. Major search engines like Google Maps have strong appeal to local consumers.
• Visibility & publicity of your business – Increase the visibility of your small business web site by submitting to like web directories.
Local Directories to Targeted Keywords
Keywords play a central role in the success of any small business. Targeted keywords is more important than ever before because of the growth in internet usage. Local consumers will use specific keywords relative to their local area and this can definitely impact your website success.
Your website success is now dependent on your goals and objectives. Small business SEO targeted keywords shutting out the competition through expanded visibility and market share.
There are hundreds of thousands of e- directories out there that allow you to submit your business, such as Small Business Near Me, the Australian small business directory. Directories are perfect for creating brand awareness and establishing your local business identity.
Having your website listed in an aligned directory will also increase your Google Maps presence. Increasing your Google Maps presence gets you notice by Google search engine spiders and they will update your listing so it appears more frequently.
Getting listed on other directories besides Yellow Pages is another great way to build brand awareness for your local business and get it in front of the many customers that are online now.
Strategies to Appear at the Top of the Search Engines
Boosting your business website presence is probably the most effective way to get more visitors to your small business website. Local SEO is the process of improving your business website by making it more search engine friendly. If your business website doesn’t rank high in the search engines, it is losing valuable traffic. You can reach the top of the search engines and remain there by skilled search engine optimization techniques. Obviously, your business has a lot more to offer to a customer than appearing at the bottom of the search engines.
In the end, local SEO techniques can help you gain ground on your competitors and expand your customer base. In addition to that, local SEO is also cost effective and easy to implement.
How to Use Directories to Promote Your Business
What do these highly authoritative directories do? They offer your customers a one-stop-shop for information about your company. This not only saves them time, but it saves you money. Customers can refer your company to your competitors, and they can visit your competitors websites to find out what other customers have to say about your company.
A local directory gives you the opportunity to achieve back links and inform the search engines of the number of customers you have. You can update your details on the directory, so that every time a potential client who is looking for a company that you are in touch with, will see your name and get to know you.
More than this, each time your company becomes a permanent link on a directory, you will be getting an additional link to your website, which will improve your company’s visibility on the Internet. There are hundreds of directories out there, and it pays to be in the big ones. Better yet, get listed on search engine directories, so that when people type in your field, you will rank high.
By submitting your company to the top directories, you will also get your website indexed by the search engines. It’s a fact that directories are searchable online and are being indexed by search engines. Search engines will find the links to your company on the directories, which will then be picked up with speed and displayed on the search engine results pages. If you’re in a highly competitive industry, it will take you ages to get ranked organically. In the meantime, use the directories to give you some much needed publicity.
Another benefit of using directories for your marketing is that they tend to bring about low-cost website promotion. You won’t have to employ an SEO company to do an in-depth evaluation of your website and to create a linking campaign. It will be a matter of minutes before you see your website in the search engine results. Fewer Manager and Trust Boosting activities will mean that your online reputation will be improved, and you will be able to build up your manager and status quite rapidly. The reputation and status of a company are its bottom line. For this reason, take some time out to start working on the reputation and status of your company, and this will have a very positive impact on your bottom line!
